Marketing Coordinator

Location: Guelph, ON

Salary: $60,000 - $65,000

Job Description

If you are an experienced marketer with a strong background in lead generation, vertical targeting, and email campaign management, we want to hear from you! As a Marketing Coordinator you will be responsible for managing digital marketing strategies, developing and executing targeted email campaigns, and driving lead generation through multiple marketing channels.

Required skills:

• Handson experience in marketing, with a proven track record of successful lead generation, email campaigns, and vertical targeting strategies.





• Strong understanding of B2B marketing, lead generation, and sales cycles, with a demonstrated ability to optimize and manage campaigns through multiple verticals.





• Proficiency in email marketing tools (Mailchimp or similar), Google Analytics, CRM systems (Salesforce), and strong analytical skills to interpret data and optimize marketing performance.





• Knowledge of SEO, digital advertising, and paid/organic campaigns.





• Post-scondary education in marketing, business or a related field





• Proficiency in Adobe Creative Suite (Photoshop, InDesign), Microsoft Office, and other digital marketing tools.





• A deep understanding of the lead conversion process, including managing budgets, maximizing ROI, and reporting on campaign success.





• Experience in telematics or related industries is an asset.





• Valid G-class driver's license.

Daily Responsibilities:

Email Marketing Strategy Execution

Data-Driven Lead Generation Optimization

Campaign Strategy Vertical Targeting

Digital Marketing Support

Social Media Content Coordination

Cross-Functional Collaboration